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A look through the eyes of Paul Stonier. These are the things that make me smile, think and drool. You'll find typography, fashion and skate culture. Cheers.Paul Stonier, the Type Nerd.
Posts tagged with branding.
“A dozen top Microsoft Corp. designers convened in a conference room at their company headquarters in February 2010 and studied a collage of product screen shots plastered along a 40-foot wall. […] “It felt like we didn’t really know what our soul was or our design ethos,” said Sam Moreau, who oversees Windows design. “When we put it all up on the wall, it became amazingly evident that we didn’t have a voice.”
http://www.underconsideration.com/quipsologies/archives/april_2012/quipsologies_38.phpAarron Walter covers not only how users benefit from bringing emotion into design, but also the business case.
(Source: paulstonier.com)
Talk about effective marketing…
(Source: swiss-miss.com)
