Paul Stonier, the Type Nerd.
Posts tagged with branding.
“A dozen top Microsoft Corp. designers convened in a conference room at their company headquarters in February 2010 and studied a collage of product screen shots plastered along a 40-foot wall. […] “It felt like we didn’t really know what our soul was or our design ethos,” said Sam Moreau, who oversees Windows design. “When we put it all up on the wall, it became amazingly evident that we didn’t have a voice.”http://www.underconsideration.com/quipsologies/archives/april_2012/quipsologies_38.php
Working in-house eliminates the individual ego. You are suddenly part of a group and, as a result, must take into consideration the bigger picture. To some extent, you are your own client, whom you truly care about…